Insights

How we think about sport and technology.

We write about how knowledge, decisions and technology are changing sports organisations.

  1. 01

    The model can be replaced. The club's context cannot.

    The more replaceable models become, the more strategic context becomes.

    18 September 2026 · 10 min read

  2. 02

    What does scale actually mean for a football club?

    Growth and scale are not the same thing — and confusing them is how an organisation ends up larger with the same effective throughput.

    30 August 2026 · 9 min read